• Underage Drinking
    Not a Minor Problem

    media campaigns Opens in New Window

  • Did You Know?

    • Most kids who consume alcohol do so in their own home or in the home of a friend.
    • One out of three 13-year-olds in New York State has tried alcohol.
    • Forty-nine percent of high school seniors in NYS have consumed alcohol in the past 30 days - that's more than 100,000 seniors.
    • Nearly 52 percent of NYS students in grades 7-12 reported their parents had never talked to them about the dangers of underage drinking.
    • Research indicates the brain continues to develop into the mid-twenties. Alcohol use can have a detrimental effect on the developing brain.
    • A teenager who begins drinking before the age of 15 is seven times more likely to have an alcohol abuse or dependence issue later in life than someone who waits until age 21 to drink alcohol.

Parent Edition Video PSA

Research shows that parents remain the number one influence in their children's life.
NEW Radio Public Service Announcements Now Available for Download
Parent Edition PSA Downloads

IMPORTANT INFORMATION FOR PARENTS